Does a pages traffic affect its rank?


No and heres why:

1) The search engines dont have access to the data they would need to use this as a ranking factor. They do not know how much traffic a web page gets, as it is not publicly available, and thus cannot use it to determine its rank. (For those of you who want to say, "But there is Google Analytics", that service is used only by a small percentage of websites and unless every web site decided to use it on every web page the data is far too incomplete to be used this way).

2) It would be a self-fulfilling prophecy if the search engines used its own SERPs as a means of determining its search engines results. Obviously the number one ranked page for a search is going to get more traffic than a page not on the first page. If traffic was the indicator of where a page belonged there would be little or no way for a page to ever move up simply based on the fact that the pages ranked higher would be receiving more traffic from the search engine based on the mere fact that they are ranked higher.

3) Traffic volume can be manipulated. Spammers and black hats could easily write bots to artificially inflate their page views and thus their rankings. Plus you can purchase traffic from traffic providers or buy expired domains and redirect them to your site. It would just be too easy to do. (I can also see newbies hitting refresh for hours on end....)

4) Traffic is not an indicator of quality content. It is only an indicator of good marketing.